Week 14 Reading Reflection

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

I was surprised to read that some companies promote innovation by letting employees use company time for their own projects. I feel like big corporations would find that to be a waste of time and company resources.

2)      Identify at least one part of the reading that was confusing to you.

I found it a little odd that companies would take such rigid, structured, multi-step plans to try and foster innovation. I think it’s counterproductive to try and come up with new ideas using creativity by using such an uncreative model.

3)      If you were able to ask two questions to the author, what would you ask? Why?

I would ask the author what the most important aspect of innovation is and why. I would also ask the author what he thinks is the most important aspect of social responsibility is for a corporation to consider.

4)      Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I don’t think it was the author’s opinion but I do think that having such a structured mechanism for innovation is not the best way to arrive at innovation. I think if you eliminate structure while still holding employees accountable for being productive you could probably come up with much more innovative ideas.