Week 9 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
- I did not expect that there would be so much information on social media marketing. I thought since social media and its massive growth is something relatively new, there would not be so much research and information on it at this stage.
2) Identify at least one part of the reading that was confusing to you.
- I am not sure what the author means when he talks about developing an information gathering instrument. I know he describes a questionnaire  as one of these instruments but I wonder what other alternatives they are,
3) If you were able to ask two questions to the author, what would you ask? Why?
-What are some other examples of information gathering instruments? So that I am aware of other tools available.
-What is the most overall effective marketing philosophy?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
-The author talks about how social media marketing does not control the conversation between customers. However, I disagree because I think that if you can control the message you send and the way it is framed, you can control the conversation a certain way.