I think the whole nature of the article was surprising. Innovation and a strategy for innovation is a lot more complicated than I originally thought. It seems like finding a successful innovation strategy that works is the holy grail for today’s tech companies.
2) Identify at least one part of the reading that was confusing to you.
It was confusing when the author said that innovation is not creating customer value directly. I don’t understand why it wouldn’t.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would love to ask the author how innovation and an innovation strategy can be applied to a service company that does not produce any product. I’m curious if the service itself would need to constantly try and be innovative or not.
I would also ask him if he thinks that having technological innovation is more important, or if business model innovation is more important for a business to thrive. I would like to know how he prioritizes the two.
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I would only argue that innovation CAN directly add customer value because customers always want the newest, most cutting edge products.
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