Week 7 Reading Reflection

1)      What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

-I did not expect the article to talk about how nondemographic segmentation can be just as bad or useless to corporate decision makers as demographic segmentation. I thought nondemographic segmentation would be able to give the decision makers details and information about consumers that demographics information cannot, and therefore it is always more useful.

2)      Identify at least one part of the reading that was confusing to you.

-I didn’t quite understand the foundation for how the author distinguishes or separates a shallow decision from a deep one.

3)      If you were able to ask two questions to the author, what would you ask? Why?

-I would ask the author what the best nonmarket segmentation is and why. I would also ask him how he thinks market segmentation will evolve with the use of social media in the future.

4)      Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

-I didn’t find anything that I disagree with, but I did find the article and his views very interesting. I do wonder how his opinions and ideas have changed the emergence and dominance of different social media platforms.