Thursday, February 4, 2016

Interviewing Customers No. 2

1)      Fine tune your opportunity. You began with an idea of what an opportunity might be. After your first round of interviews, what do you think, now?
·         I was not able to do the first round of interviews, but I think these interviews went really well and they were really informative. I feel really good about my idea because the people I interviewed thought it was a good idea.

2)      Fine tune the "who." Did you talk to the right customers last time? What did you do differently this time? How did you adjust your conceptualization of who your customers are?
·         I was not able to do the first round of interviews but in this round I focused on the people who would have the best insight on how successful and helpful my solution could be.

3)      Tweaking your interview questions. You might need to ask different kinds of questions to get at a fuller, richer idea of what your opportunity is. What kind of changes did you make?
·         When I started writing the interview questions I realized that I had to change the questions so that they would be more open ended.

4)      Go talk to customers! This is the same deal as last time: 5 people, you can't know them, you must video record them.

5)      Tell us what you learned about the opportunity. You now have 10 interviews under your belt. What do you think about your opportunity now that's different from where you started? 
·         I feel really good about my opportunity. A lot of the people I interviewed shared the same feeling about how important and how helpful my program could be.

6)      Tell us what you learned about interviewing customers. You're practically an expert on interviewing customers. Please write three tips that you'd like to offer students in this class next semester about interviewing customers.
·         I think talking to them for a while before starting the interview is really helpful.  I also think that explaining to them what the interview is for and explaining that it won’t reach a large audience helps them relax and feel more comfortable. I also improvised some of the questions in each interview because their response triggered a new question that provided really useful information.

5 comments:

  1. I think you did a great job interviewing. You were able to get the folks to open up. It was smart to have note cards too but maybe by the third round of questions you can do away with those and flow from the heart.

    Check out my first interviews here at this link.

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    1. Also I want to add that it's a good idea to keep yourself in the video like you did, that way you can study how your body language affects your target audience, and you can find ways to get better at interviewing, if that's something you're interested in.

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  2. Hi Juan,
    I think you did great with the interviews, specially considering that it was your first time. I think that you were able to get a lot of information out of the people that you interviewed. While doing my interviews, I tried to keep them as short as possible, as I went out to interview people at the evening and it was getting dark. Also, I think that having the person you are interviewing take a seat gives them a chance to say more rather than they would if you had stopped them at the street.
    You did a great job.
    You can check out my blog here: http://theroadtoentrepreneurship.blogspot.com/

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  3. Hi Juan,
    Really thought you had some good interviews, mainly because of how open ended your questions were and how you made the interviewee feel comfortable with their answers. You did a good job covering all your bases with those questions and I feel like you got a lot of useful information. If you have time, please check out my post here http://jdasher.blogspot.com/2016/01/customer-interviews-week-4_31.html#comment-form

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  4. Very thorough job on the interview juan, seemed like you got a lot of useful information! The only criticism I have is talk more about the idea, I didn't know what it was until the end of the first video. But the idea itself is really cool, I know I could have benefited from something like that.

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