Week 4 Reading Reflection

For me it was surprising to see that the book took such a structured, rigid approach to developing creativity. In my opinion creativity is much more fluid and organic and for that reason I think it’s difficult to use such a structured method to bring out creativity. I was also confused by the definition of creativity that was given by the book. I’m not sure if creativity means something entirely different in entrepreneurship and business, but I think creativity is much more than just making something more efficient or effective. I would like to ask the author if the nature of creativity in business is different from the nature of creativity in art and other fields. I would also ask the author why taking off your watch while you are not working develops right-hemisphere skills. If the nature of creativity is the same in all fields, I think the definition that of creativity that the book gave us is way off. I know I keep mentioning this matter but as an artist I value and respect creativity a great deal. And I believe that creativity is more about looking and thinking about things in a completely different way than other people. And although creativity can be developed and improved in different ways, I believe that for the most part true creativity is a gift people are born with as part of their nature.